It has been fun looking around to find some interesting blogs and sites to subscribe to - David Byrne and the London Review of books will make interesting reading, and I have added a couple of fellow 23 participants to my list. Surprised to find that Brian Eno doesn't appear to have a feed. Given his interest in these things I suspect I just can't find it.
I used to work for 1000heads, a PR firm with a detailed knowledge of the significance of social media for marketing and promotion. Often we were able to tell businesses of something going wrong in their organisations before they were aware themselves, through staff contributions on public websites and blogs.
Interesting to see that some sites only offer subscription to RSS feeds that go to Internet Explorer, but a quick cut and paste solved that ...
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A little tip - Google Reader can create custom feeds for you when a site doesn't offer one. Just enter the web address of the site in the 'add a subscription' box in your Google Reader and it will do so. Very useful.
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